Twenty designers selected by IED Istituto Europeo di Design addressed the issue of communicating a historic product such as the Tuscan cigar despite the difficulties associated with legislative bans on the subject of tobacco.
We designed, organized and mentored visits to the packaging plants in Lucca, inspections of the tobacco production fields in Arezzo, the workshop and the presentation of the final projects in Milan during the 2015 Expo in the spaces of the Adi Design Museum.